Design -

FEATURED PROJECT

Case Study: Team BUSAR and BigPigOutdoors

Designed a cohesive visual identity and digital presence for an outdoor lifestyle brand across branding, web design, and social media. The system focused on clarity, rugged-modern aesthetics, and consistent visual storytelling across platforms.

Role:

Developed brand identity including typography, visual direction, and overall aesthetic system
Designed and structured website with focus on usability, hierarchy, and cohesive brand expression
Created social media content system with templates and visual guidelines for consistent output

Outcome: Delivered a unified brand presence across web and social platforms, improving visual consistency and establishing a clear, recognizable identity.

Big Pig Outdoors needed more than a logo or website. It required a cohesive visual system that could work across outdoor settings, digital platforms, and social content while maintaining a clear and consistent identity.

The goal was to create a brand that felt grounded in utility but still modern and visually distinct within a crowded lifestyle market. The system needed to balance durability with a refined, editorial edge.

The solution included identity development, a structured website design focused on clarity and hierarchy, and a social media system built from reusable templates and visual rules to ensure consistency across all content.

Freelance Clients

Branding & Visual Identity

Developed brand identities and visual systems for independent clients across lifestyle, creative, and small business sectors. Work included logo design, typography, and cohesive visual direction across digital and print applications.

Role:

Developed brand identities including logos, typography systems, and visual direction
Created adaptable design assets for digital and print applications
Collaborated with clients to translate concepts into clear, functional visual systems

Outcome: Established flexible, cohesive brand systems tailored to each client, enabling consistent use across platforms and improving overall visual clarity.

Freelance branding work requires a balance between adaptability and consistency. Each client brings a different context—industry, audience, and aesthetic preference—but the underlying challenge remains the same: to create a visual system that is both distinct and functional.

Across multiple independent projects, the focus was on developing identities that extend beyond logos into usable systems. This included defining typography, color structure, and compositional rules that could scale across platforms—from social media to web to print.

Rather than treating each deliverable as a standalone piece, the work emphasized cohesion. Visual decisions were made in relation to how the brand would live over time: how it would appear repeatedly, how it would be recognized, and how it could maintain clarity across different formats.

The result is a series of brand systems that are flexible, recognizable, and aligned with each client’s positioning—designed not just to look consistent, but to function consistently in real use.

Book

TouchWood Editions: Prairie Gardener’s Guide